450+ active businesses across the UAE & Saudi Arabia

Your café. Anywhere.

QR menu, POS, payments and sales in one place, for cafés, food trucks, kiosks and pop-up events. Run it from the phone, tablet or iPad you already have.

No app for customers to download. No POS hardware to install.

  • 450+Active businesses on Sofra
  • UAE & KSABrands we serve
  • AR + ENMenus in Arabic and English
  • 5% VATCalculated on every order

From your café to your next event.

Your business moves. Your system should move with it. Set up your menu once and use it wherever you sell.

  1. Weekday morning

    Your mobile café

    Customers scan the QR at the counter. Staff ring up orders on the iPad.

  2. Friday

    The weekend market

    Same menu, same account. Mark the date cake as sold out in seconds.

  3. Saturday

    A private event

    Open Sofra POS on a tablet and serve a smaller event menu.

  4. Sunday

    A pop-up stand

    Take payment with Ziina, then review what each location sold.

Create your menu. Share your QR. Take orders. Get paid.

Everything a small, moving F&B business needs, and nothing it doesn't.

QR menu

A digital menu in Arabic and English that customers open by scanning, no app needed. Change prices, photos and availability whenever you like, without reprinting.

About the QR menu

A POS that doesn't feel like a POS

Choose the product, add the size and extras, take payment, next customer. Subtotal and VAT are calculated for you.

About Sofra POS

Payments through your own Ziina

Connect your own Ziina account. Your sales go to your business, not through Sofra. Eligible merchants can use Ziina Tap to Pay on supported phones.

About payments

Sales you can actually see

Every order is recorded with items, extras, payment method and VAT. After the event, the numbers are still there.

About analytics

A POS that doesn't feel like a POS.

No complicated screens. No unnecessary setup.

Tap the product, pick the options, take payment and move to the next customer. Built for fast counters and busy weekends.

  • Runs in the browser on iPad, tablet or laptop
  • Sizes, milk options and add-ons in one tap
  • VAT and totals calculated automatically

Take the order. Get paid.

The whole checkout, in four taps.

  1. Select productsTap items, sizes and add-ons on the POS.
  2. Confirm the orderSofra adds up the total and 5% VAT.
  3. Pay with ZiinaStart the Ziina payment, or record cash.
  4. Sale recordedThe order lands in your dashboard with an invoice.

Questions, answered.

Setting up Sofra is quick. Here's what businesses usually ask first.

How hard is it to add products?

It's super simple. Tap Add product, type the name and price, add a photo if you have one, and save. Sizes, milk options and extras go on the same screen. Got a big menu? Import all your products in one go.

How quickly can I start selling?

Create your products, share your QR and open the POS. You can be taking orders the same day, with no hardware to install.

Can I change prices or mark items sold out during an event?

Yes. Edit a price or switch an item off from your phone, and your QR menu updates straight away.

Will my staff need training?

The POS only shows what's needed to sell: products, options and payment. It's designed to be learned on the first shift.

Do customers need to download an app?

No. Customers scan your QR and the menu opens in their phone's browser.

Is Sofra available in Saudi Arabia?

Yes. Sofra serves brands in the UAE and Saudi Arabia. Ziina payments are available to eligible UAE businesses, and you can record other payment methods in the POS.

What happens to my data if my plan ends?

Sofra doesn't guarantee that analytics or other data are kept after a plan expires. Download your analytics regularly from the Profile section. See our Terms & Conditions.

Can I get a refund?

Subscriptions are non-refundable. Your plan renews and is charged automatically until you cancel it from the Profile section or the Stripe subscription page.

Wherever you're serving next, take Sofra with you.

Built for the new generation of cafés, pop-ups and mobile businesses in the UAE and Saudi Arabia.